The following are excerpts from a selection of e-books I designed for Black Iron. These have fallen under various specific company brandings- the Black Iron label has encompassed many businesses, some now defunct. Included in here are works from Black Iron Gym (RIP), Black Iron Nutrition and Black Iron Training.
Before pivoting to an online subscription model, Black Iron produced several fitness programs. These programs were the backbone of the early days of Black Iron (before the Black Iron brands were even launched), and allowed the flexibility for the CEO to start and grow the multiple businesses that followed.
In addition to workout programs, I have included selected works that are distributed to clients of Black Iron Nutrition as educational tools and value-added bonuses, cookbooks, and motivational works.
Another focus was in the Health and Nutrition space and expanding into underserved demographics. With many of the coaches transitioning from professional and amateur athletes to mothers, they recognized there was a need to create programming specific to women who are pregnant, planning to become pregnant, or are postpartum. As part of that niche programming, Black Iron developed an all encompassing Pregnancy and Postpartum program, which focused on both nutrition and fitness.